How To Sell a Chicken

Forty years in advertising and design and some stories I can actually tell without getting sued. I hope.

Rick Stanton has led the creative process for some of the region’s most iconic brands such as Safeway NW, ERNST Home & Nursery, Barrier Motors, Overlake Hospital Medical Center, Brown & Haley, Peoples Bank, Dairy Farmers of Washington, Fox’s Gem Shop and of course, the Washington Fryer Commission. He is an art director-copywriter and brand strategist. He will tell you the key to a successful 40-year career in advertising is “Stay true to yourself, work for people you respect, not just for the money and don’t bullshit anyone about anything.”

“In all my years in marketing I’ve never experienced this level of consumer enthusiasm for an ad campaign. People call all the time and ask for copies of the radio spots, they recite the ads back to me and even hum the music. And best of all, they only buy Grown in Washington Chicken.”
— Sue Hatch, Marketing Director, The Washington Fryer Commission